About Diana Alghoul
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Marketing and Communications Consultant
Diana Alghoul is a Journalist and a Marketing Expert with over 10 years of combined experience in her field.
Her speciality is audience analysis and cementing storytelling and public identity for brands across various sectors.
She has worked with multiple media and corporate organisations such as The BBC, ITV, Al Jazeera, Muslim Aid, Human Appeal, The Frankincense Store, Layer PR, alongside consultancy and coaching for startup solopreneurs.
She has single-handedly secured mainstream, local and ethnic PR coverage for her clients and workplaces, including three BBC prime-time TV appearances within the space of a month. She successfully formulated the marketing straplines for campaigns that bring 70 percent of a charity's annual income.
Her background in hypnotherapy and counselling has also given her a deeper insight into brand psychology and developing strategies of personalised communication with target audiences.
Diana's achievements have been exclusively through organic marketing and social media content, whilst keeping the authentic cultural identity of the client's brand. She believes the foundation of communications is connection and strives for authentic excellence in every sense.
She is fluent in English and Arabic, with elementary understanding of French and has started studying Urdu.
Values are extremely important to Diana, and she will only work with companies and individuals that uphold ethical values. She maintains the right to carry out background checks on prospective clients and terminate contracts if she learns of unethical actions or support for harmful ideologies.